The Prime Minster, David Cameron, really likes me. He’s just given me a “Big Society” award.

Well, not just me, but the whole Social Media Surgery movement, of which I’m proud to be a part. I’ve been standing on the shoulders of, and often shoulder-to-shoulder with, giants.

It all started in 2008, when a couple of very clever friends of mine, Pete Ashton and Nick Booth, decided to hold an event, in Birmingham, to which anyone from a not-for-profit organisation was invited, and where they would get free assistance in using the web, and especially social media tools, to promote or conduct their socially-useful activities, with “no boring speeches or jargon”.

The event — dubbed a Social Media Surgery —  went so well that they decided to repeat it regularly, and as soon as I head about it, I offered my assistance. I’ve been involved ever since.

Over the last three or four years, as well as the original and on-going Central Birmingham surgery, I’ve helped at Social Media Surgeries in Aston, Coventry, Digbeth, Dudley, Perry Barr, Stourbridge and elsewhere, I’ve also set up and run sessions near where I live in Oscott, north Birmingham, and in Walsall, and more impromptu Social Media Surgery sessions at unconferences like LibCamp.

I’m not alone. Surgeries directly spun off from what we do in Birmingham have been held in over 50 towns and cites, in pubs, community halls and cafes, on trains, and in tents at country fairs, and in several other countries.

Me, in my cool shades, helping at Central Birmingham Social Media Surgery in July 2011. © Gavin Wray, CC-BY-NC-SA

Literally hundreds of organisations have benefited. I personally have helped bereavement counselling services, organic fair-traders, residents’ associations, target-shooting rifle clubs, arts festival organisers, parks’ friends groups, model railway clubs, Oxfam supporters, art galleries, cyclists’ groups, hospices, local historians, and many others, to use Facebook, Twitter, WordPress, Flickr, Google Docs, and a host of other online tools. I’ve even taught a few to edit OpenStreetMap or edit Wikipedia, and to avoid conflicts of interest when doing the latter, by declaring them and not being overly promotional.

It’s been one of the most rewarding of the many voluntary activities I’ve performed. And as a result of all our work, we have now received the aforesaid award.

The Prime Minster said:

This is an excellent initiative — such a simple idea and yet so effective. The popularity of these surgeries and the fact that they have inspired so many others across the country to follow in their footsteps, is testament to its brilliance.

Congratulations to Nick and all the volunteers who have shared their time and expertise to help so many local groups make the most of the internet to support their community.

If you work or volunteer for a non-profit organisation, why not pop along to your nearest surgery? And if you already use such tools, even a little, why not pop along and offer to share your knowledge? If there isn’t a surgery near you, why not set one up?

On the other hand, your work is commercial (or you work for a not-for-profit organisation, but require additional or more intensive support), that’s part of what I do for a living. I’d be happy to hear from you.

I should also comment on the name of the award, since the surgeries have been running long before the current government came to power and before their “Big Society” brand was heard of, and would be held even if neither of those two things had occurred. We do this because we want to give to the community and help those who are prepared to try to improve their world, not because of a political ideology.

In closing, my thanks and congratulations, to my fellow surgery managers and surgeons (many of whom have written blog posts about receiving the award), especially those who’ve helped at the surgeries I’ve run and to the patients, whose appreciation and continued use of what we’ve shown them, make it all worthwhile.