From time to time, people are kind enough to mention me, with a link, in their blog posts. Usually, in a positive way. I’m very grateful when they do.

Lovely links (geddit?)
Photo by pratanti, on Flickr, CC-BY

But…

They often link to my Twitter account, like this::

Here’s something about Andy Mabbett.

or like this:

Here’s something about Andy Mabbett (he’s @pigsonthewing on Twitter).

(the relevant HTML markup being, in the first example,
<a href="http://twitter.com/pigsonthewing">Andy Mabbett</a>).

Now, like I say, I’m very grateful for the attention. But I do wish they would link to my website, instead:

Here’s something about Andy Mabbett.

or even both:

Here’s something about Andy Mabbett (he’s @pigsonthewing on Twitter).

(the relevant HTML markup being
<a href="http://pigsonthewing.org.uk">Andy Mabbett</a>).

Why?

For two reasons. Firstly, though Twitter is fun, and I use it a lot, it’s ephemeral, and not everyone reading those post will want to use it. My website, on the other hand, has more about me and the work I do. Secondly, I need the Google juice (the value afforded to incoming web links by PageRank, the Google search algorithm ) more than Twitter does.

This isn’t just about me, though. The same applies every time a blogger or other web page author — and that probably includes you — links to anyone or any organisation, with their own website or blog. Please don’t just link to their page on Twitter, Facebook, LinkedIn, or on some other social networking site. Of course, do that as well, or if it’s the only online presence they have.

But if they have a website, as I do, please make that the primary destination to which you link. And hopefully, they will reciprocate.

Thank you.