Tag Archives: TheB44

The BBC, Regional News and Sport, and Hyperlocal Blogs

This is the second in a pair of posts about my recent meeting with Robin Morley, the BBC‘s Social media lead for the English Regions. The first, “The BBC, Open Content and Wikipedia“, was published yesterday.

Many BBC regional news items currently have “From other news sites” sections, which link to reports of the same stories, from other news providers, including traditional newspapers and others. For example, this report of a happy outcome to missing child case from Smethwick has stories from the West Midlands Police, the Rugby Advertiser, Manchester (!) Wired, Huffington Post UK and the Birmingham Mail:

Screenshot of the 'From other news sites' section of the news story linked to above

However, these sections don’t yet include hyperlocal blogs. Indeed, the BBC say:

In general, our rules tend to give greater weight to national and international sources over regional or local ones.

At my suggestion, Robin has graciously agreed to consider requests from reputable hyperlocal websites, to have links to their news stories included in such sections. This, if I say so myself, is a major coup for hyperlocal blogging.

Interested hyperlocal bloggers (in England only, for now, as that’s the extent of Robin’s remit) are therefore invited to submit details of their blog, with links to a couple of their recent news stories, including original content (no churnalism, please) in a comment below, for consideration by Robin. I must emphasise that, while he’s kindly agreed to consider including such links, no promises have been made. The emphasis is on news stories, not lobbying or party-political pieces. Submissions blatantly failing to meet these criteria will not be published here.

To start things off, here are two modest stories from my local blog, The B44 (disclosure: I wrote the first of them), covering parts of Great Barr and Kingstanding in that postcode district.

Do you write for a hyperlocal blog? What are your best news exclusives? It’s up to us to demonstrate to Robin and his colleagues that suitable content exists.

I’ll report back on the outcome.

Syndicating Customisable Hyperlocal Blog Content

Background

I recently described how I have started writing for the B44 hyperlocal blog, with a post about election leaflets:

'Election Leaflets' post on The B44 blog

After posting that, I realised that it fitted will with an idea I’ve been mulling over for some time: the syndication of hyperlocal blog content, with, critically, scope for customisation to suit various local audiences.

I mentioned on Twitter that my post could be reused, and re-written , under a CC-BY-NC-SA license. In other words, that’s Creative Commons, attribution (“BY“) required, Non-Commercial, Share-Alike.

A couple of my followers said that they would like to reuse it. After some cajoling, was the first to do so, amending and reusing my post on the ‘Visit Burslem’ blog:

'Election Leaflets' post on Burslem blog

Note how she changed the fourth paragraph to refer to the Stoke-on Trent North wards. For good measure, she also reused my post on the ‘Social Stoke’ blog, but due to an accident of electoral geography, without needing further changes:

'Election Leaflets' post on the Stoke blog

Then, after much further cajoling, Philip John used my post on the Lichfield Blog. He not only changed my fourth paragraph, but prepended a couple more of his own:

'Election Leaflets' post on The Lichfield Blog

Discussion

To my mind, this exercise raises several questions.

Primarily, do hyperlocal bloggers want to use content like this?

There’s certainly a lot of satisfaction to be had by seeing one’s own work published; is there less satisfaction when adapting something written by someone else? Does that matter? Is that why Philip wrote additional paragraphs? Doesn’t he have enough to do?

Why didn’t more hyperlocal bloggers reuse my post?

Was it insufficiently interesting, or badly written? Surely not! Perhaps they didn’t know about it?

Do hyperlocal blog readers mind seeing re-used content?

I’d suggest not — I contend that many such readers only read one hyperlocal blog. It’s only those of us fascinated by the hyperlocal blogging phenomenon who would be reading blogs about Great Barr (B44), Burslem and Lichfield. And providing there is openness about the source, and what’s been done, where’s the problem?

How can we do this better?

How can we let hyperlocal bloggers know when suitable content is available? Can we automate the process? Can, and should, we clearly delineate the parts which are intended to be localised? Can we find some way to export, from the original post, the tags, so that re-users can modify them? Can we export whole posts (retaining HTML markup) from one WordPress bog (be it wordpress.com or a self-hosted wordpress.org installation) and have it imported into another (ditto)? What about other platforms?

What license should be used?

CC-BY-NC-SA was perhaps too restrictive; on the other hand, can this model be monetised? Is there sufficient content of this type to make that worthwhile? Would press officers start to supply pre-written content? Would that be a good thing, or bad?

As usual, your comments — especially, but not only, if you’re a hyperlocal blogger — would be welcome. And you’re still welcome to reuse my post.

Footnote

Clare and Philip are both good friends. Please read my comments about them as the good-natured teasing they are. I trust they’ll forgive them, and my using them as unwitting guinea-pigs.

Footnote 2

Read about my new freelance career as an advisor on on-line communities and related issues.